ahmad tariverdi; Hossein Poursoltani; Hossein Kordlu
Volume 6, Issue 4 , March 2018, , Pages 105-112
Abstract
Abstract.The purpose of this study was to validate the questionnaire, marketing factors affecting customer decisions based sports marketing mix was clubsThe population of the study all male customersclubsports (fitness and bodybuilding) Qazvin(1500 = N)gaveup Morgan uses the sample was estimated to equal ...
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Abstract.The purpose of this study was to validate the questionnaire, marketing factors affecting customer decisions based sports marketing mix was clubsThe population of the study all male customersclubsports (fitness and bodybuilding) Qazvin(1500 = N)gaveup Morgan uses the sample was estimated to equal 250 randomly clusters were selected. To gather the marketing factors affecting the questionnaire customers (Ranjbarian, 1385), which has four components, promotion, price, place and product was used Scoring method based on Likert scale questions were worth 5. Face and content validity of the questionnaire was determined with the help of experts in Physical EducationIn order toanalyzeteststatisticalCronbach's alpha coefficientto determinethe reliability ofself-test, KMOforsampling adequacytaking,exploratory factor analysisto identify theparametersandconfirmatory factor analysisto determine thevalidityof thestatistical softwareSPSSandLISRELwas used..The results showed thatmarketingfactorsaffecting thereliability of the questionnaireCustomerMarketing86/0. Exploratory factor analysisindicated that thequestionnaire wasinclinedrotationof four factors:1-promoted2- Price3-and4places- the productis saturated. These fourfactors togetherwere capable of56/64% of theirtotal variance. Allquestionsconcerning thevalidityof hisagenthadasignificantrelationpredictioncouldbegood foryourcauseindexofX2with respecttodf (02/3), 075/0 = RMSEA, 93/0 = CFI, 90/0 = NFIand93/0 = RFIconfirmed thesuitabilitymodel. Theinternal and externalvalidity"modelof marketingfactorsaffectingcustomers'decision" was confirmed.
Ali Naserian; Hossein Kordlu; Hossein Akbari Yazdi
Volume 2, Issue 4 , May 2014, , Pages 103-114
Abstract
The Aim of this research was to determine the relationship among satisfaction of employees with the quality of service delivery and the satisfaction of participants in scholarship olympiad . To do so, all the participants in Olympiad which was implemented in Orumieh were statistical population. statistical ...
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The Aim of this research was to determine the relationship among satisfaction of employees with the quality of service delivery and the satisfaction of participants in scholarship olympiad . To do so, all the participants in Olympiad which was implemented in Orumieh were statistical population. statistical patterns were chosen through random sampling method (participants,180). The data gathered by questionnaires employee satisfaction (Lawman1998) and qualiy of service delivery and participants satisfaction questionnaire (chen, 2008). The reliabilities were measured by karonbakh Alfa method which was obtained 0/921 for the quastionnaire of employees satisfaction,0/908 for questionnaire of the employees quality of service delivery and 0/821 for participants satisfaction. Statistical analysis was done by the use of deductive statics (consist of pearson correlation method , simple regression). The results show that there are significant relationship between employees satisfaction components and components of quality of service delivery and also show that employees satisfaction can be significant for their quality of service delivery and their quality of service delivery can be significant for costumers satisfaction.
